Recent Analysis
5 Ways to Fix Negative AI Mentions and Stop Losing Sales to Bad Brand Narratives
ChatGPT is 13x more likely to go negative at the exact moment a buyer is ready to purchase. Here are 5 actionable ways to find and fix negative AI mentions before they cost you pipeline.
Beyond Ghost Citations: When AI Names You — and Gets the Story Wrong
61.7% of AI citations are ghost citations. But the third outcome — AI names you with a citation and gets the story wrong — is the one costing you deals. Here's how to fix both.
Brand Share in AI Answers: Here’s How to Check Your Share Across Every LLM Without Tracking All Your Prompts
ChatGPT gives the same brand list twice less than 1% of the time. Here’s what that means for your brand share in AI answers — and why prompt tracking alone misses it.
Why & How AI Tells Customers Something Different About Your Brand Every Time a New Model Is Released
Between August 2025 and February 2026, the default model in ChatGPT changed at least three times. Each time the AI model changed or was updated, it quietly changed what it was telling your buyers about your brand or company.
What Happens When AI Is Telling Customers the Wrong Information About Your Brand
Ramp is in talks for a $40B valuation. Ask ChatGPT about them and you get a 2023 story — US-only, Brex-as-peer, G2-only sentiment. If AI is telling customers the wrong information about a $40B company, it’s telling customers more wrong information about yours.
ChatGPT and Google Recommend Different Brands 62% of the Time — What That Means for Your AI Visibility
Only 17% of queries produce the same brands across ChatGPT, Google AI Overviews, and Google AI Mode. BrightEdge data shows the full picture — and why monitoring one platform is not a strategy.
Google Goes Negative on Your Brand for News. ChatGPT Goes Negative When Buyers Are Ready to Buy.
The two engines have completely different editorial personalities on negative brand sentiment — and they disagree on which brand to flag 73% of the time on the same query.
Schema Markup Now Determines If AI Cites You — Here’s What Actually Works
Google’s March 2026 update split schema into two tracks: SERP tricks (dead) and entity trust signals (now a citation determinant). Four schema types actually move the needle.
Negative Brand Information in ChatGPT, Gemini, and Google AI Overviews — What the Data Actually Shows
For every million searches, Google AI Overviews serve 23,000 negative brand responses. ChatGPT delivers its criticism at the moment buyers are deciding. The full breakdown by platform, trigger, and buyer journey stage.
How to Get Your New SaaS or Business to Show Up in AI and LLMs — Immediately
A founder’s complete checklist for getting a brand-new company cited in ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews — before you have domain authority, backlinks, or a marketing team. Plus: does telling Google AI about your company actually work?
How to Get Your Brand Cited in AI Search — GEO and AI Overview Optimization for Brands
89% of AI citations come from pages ranked 21–100, not the top 10. Here’s what actually gets your brand cited in ChatGPT, Gemini, Perplexity, and Google AI Overviews — and why ranking first is no longer the game.
How to Track Brand Mentions in 2026 (Including the AI Channel Most Brands Are Missing)
The complete guide to brand mentions tracking — what social listening tools miss, why the AI channel is now the highest-stakes place your brand is discussed, and how to use an AI brand mentions tracker to surface and fix what’s actually being said.
Nike Scores 100 on AI Mentions. It’s Losing on Pricing Narrative. Here’s What That Means for Your Brand.
Nike appears in virtually every AI response about athletic footwear. AI is also consistently surfacing a pricing perception problem. High mention count, damaged narrative — that’s AI narrative bleed.
AI Brand Mentions Tracker: What the Count Misses (And Why It Matters)
Your AI brand mention count tells you how often you appear. It doesn’t tell you what AI is saying — or what that’s costing you.
Google AI Overviews Now Appear on 48% of Queries — What That Means for Your B2B Brand Visibility
BrightEdge tracked 12 months of AI Overview data. In B2B Tech, 82% of queries now trigger one — and most brands have no idea what those answers say about them.
Microsoft Copilot Can Now Analyze Your Buyer’s Files When Researching Vendors — Is Your Brand Story Accurate?
Copilot Chat now retrieves and analyzes internal files via enterprise search without users uploading anything. Here’s what that means for your brand when buyers ask Copilot to shortlist vendors.
Bing Webmaster Tools Now Shows Which AI Queries Surface Your Brand — Here’s What the Data Is Missing
Microsoft’s AI Performance dashboard gives marketers real citation data. Here’s what it doesn’t show: what AI actually says about your brand when it retrieves you.
Microsoft Copilot and Gmail AI Suggest Vendors to B2B Buyers — Is Your Brand Showing Up?
B2B buyers get AI-generated vendor shortlists inside Word and Gmail without ever opening Google. Here’s what that means for your brand and how to show up where decisions are being made.
GPT-5.5 Just Made AI Brand Audits a Weekly Marketing Job
The new model does deeper vendor research than any previous version. A weekly AI brand audit checklist — what to run, where to look, and how to act on what you find.
GEO Measurement Is Broken — Here’s the Dashboard to Properly Measure GEO
Most brands tracking GEO performance are measuring the wrong things. The 5 metrics that actually tell you if your AI search strategy is working — and how to build the dashboard.
ChatGPT vs Google: One AI Session Replaces 15 Searches — What It Costs Your Brand
360 of every 1,000 Google searches produce a click. A single ChatGPT session forms a complete brand opinion. Here’s what the data means for marketers.